After a rebrand that helped them focus on a new target audience with new positioning, we helped Thrivent roll out their new fresh look and differentiating personality through a campaign aimed at spreading awareness, going local and driving demand.
Thrivent believes money is a tool, not a goal. And the campaign asked their new audience to question what they are “Invested In,” using double meaning and clever word play to make the brand the answer for those whose values align with Thrivent’s.
The work brought in 73,000+ new leads (378% growth from the previous year). 71% of the target audience said they see Thrivent as a leader in financial advisory while 74% said Thrivent would help them achieve financial clarity.