
Poly Product Launch
Poly created the Studio X Series speaker bars to put office distractions in the background and meetings into focus. We created an experience to launch the products and showcase life with and without this life- ( and office-) changing invention.


THE IDEA
Today’s office distractions are dialed up to 11 — afternoon karaoke, really guys? Paired with the oh-so-common meeting woes, “Can you see us? Oh, but you can’t hear us…” No one’s setting a record for productivity around here.
Until now. The Studio X Series from Poly empowers teams to hunker down and get to work. This simple video bar connects people around the globe — and across the street — at the touch of a button. In full resolution. With crystal clear audio. Across virtually every collaboration cloud. And no false starts.





MY ROLE
As the Creative Director on this project, I partnered with the strategy team to set the vision and then facilitated a brainstorm to develop concept territories to further explore and ideate within. I then oversaw the team as they brought it to life. It was a fast but fun one.